Why does it seem like kids get one cold after another during cold season? Many youngsters haven’t yet built up their immunity to the more than one hundred different strains of cold viruses that exist. For this reason, children can get as many as eight to 10 colds each year before they turn two years old.
Some Canadian parents may remember when Health Canada required manufacturers to change the labels on over-the-counter (OTC) cough and cold medicines to state that they are no longer suitable for children under six. That change meant parents were limited in the choices they had to relieve the symptoms of their infant, toddler or young child.
“As a parent, it is my responsibility to care for my children and ease their suffering” says Jasmin Fitch, mother to Vivienne, 3, and Emily, 8 months. “When cold season hits our home, it always stresses me out. I plug in the humidifier and try to make my little one as comfortable as possible, but sometimes it’s not enough and I’m frustrated that I don’t have a better answer.”
According to Dr. Johanne Blais, MD MSc. (F), CCMF, this is a common dilemma. “Many parents feel at a loss when their child is sick. They are well intentioned and want to do everything they can to ease their child’s suffering. It’s hard for them to watch their child struggle with the symptoms as the cold runs its course.”
The recent introduction of Helixia Cough, a naturally-sourced cough remedy, is seen as a welcome development. “I think parents will absolutely appreciate another option to help the whole family get through those inevitable coughs and colds,” says Dr. Blais.
Clinical studies suggest this new product is an effective cough remedy. It is made from dried ivy leaf extract, which has been used for more than 20 years to safely alleviate cold symptoms. Helixia has a non-drowsy formula, tastes like honey and is free of sucrose, gluten, dyes and alcohol. It is available in most pharmacies in Canada.
“A cough medicine that is safe for kids under six? Canadian parents will be letting out a big sigh of relief,” says Jasmin with a chuckle.